Who are we



The Cafédirect Producers’ Foundation (CPF) is a UK-registered charity who works with smallholder farmers and their organisations. Our current programmes reach ~280,000 smallholder tea, coffee and cocoa smallholder farmers across 12 countries in Africa, Latin America and Asia.

What makes us different?

The Cafédirect Producers’ Foundation was established to be an organisation led by smallholder producers, for smallholder producers.  We’ve seen first-hand the wealth of experience, knowledge and expertise which exists in underserved rural farming communities. CPF’s model and approach focuses on creating opportunities for smallholders to share, build upon and strengthen this knowledge and expertise.

In practice, this means that the priorities of smallholder producers shape CPF’s strategy, programmes and focus. This spans our governance structure, and how we work on a day-to-day basis:

  • The Foundation is legally owned by the smallholder producers’ organisations that CPF works with.
  • The majority of CPF’s Board members are smallholder farmers.
  • CPF programmes are structured to enable smallholders to develop and implement their own projects.



History & Partnership with Cafédirect

Our roots lie in the social enterprise Cafédirect, which was set up in 1991 in response to the international coffee crisis and has been a pioneer of the Fairtrade movement ever since. Cafédirect is committed to reinvesting profits into producer organisations and smallholder communities.

In 2009, Cafédirect took a step further to put growers at the heart of this reinvestment process, by establishing a foundation that is owned and led by smallholder producer representatives.  And so the Cafédirect Producers’ Foundation was born!  We are a legally registered charity and operate independently of Cafédirect, although in practice we work together in lots of ways, including sharing an office, and a love for the great tasting tea, coffee and cocoa grown by the smallholders we work with.

We’ve achieved a lot in our short life so far and have got big plans for the future. Read more about the impact of our work.