Meet our team

Claire and Wilson

Claire Rhodes

General Manager

A biologist by training, Claire’s early career involved counting Costa Rican caterpillars and other environmental conservation efforts, before realizing much of the earth’s biodiversity is managed by smallholder farmers and there is a lot to learn from them.

Claire joined the Cafédirect Producers’ Foundation in 2009, attracted by CPF’s goal to be an organization led by smallholder farmers for smallholder farmers.  Before joining CPF, Claire worked with a number of organizations to promote the expertise and leadership of smallholder farmers and grassroots communities. This included seven years with the US-based non-profit Ecoagriculture Partners, and work with the United Nations Development Programme, the Bill & Melinda Gates Foundation, and the UK Department for International Development.

As well as being passionate about making CPF’s model work for smallholder farmers, Claire has a deep personal interest in the long-term sustainability of the world’s coffee supply. “Sin café, no hay mañana”

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Sylvia Ng’eno

Africa Programme Manager

Sylvia is based in Nairobi Kenya, and has been with the foundation since December 2010. She was born into a smallholder Tea Farming community in the highlands of Kenya and has worked in her pervious jobs in the Tea Extension services at her communities local tea factory and later at a Tea growers SACCO (savings and credit cooperative) and has a great deal of understanding on smallholder farming livelihoods.

In her role at the foundation Sylvia works closely with CPF producer partners in Africa to manage and deliver programmes that change livelihoods sustainably, as well as monitoring and evaluating all CPF projects in Africa.

Sylvia recently visited Tanzania for a CPF project and discovered, while live on air, that she has radio presenting skills!

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Jean Baptiste Francois

Latin America Programme Manager

Jean Baptiste, is a native of Haiti, and a son of rural people. He has a degree in Agricultural Science, focusing on Vegetable Production. He worked as Farmer Technical Assistant for Agrotechnique SA between 2008 and 2009. After the earthquake in Haiti he worked for World Relief Haiti, first as Agronomist Field Agent for 15 months in a coffee project, producing almost one million plants in the South East of Haiti, before being promoted to Agriculture Projects Manager, where he got involved in managing livelihoods projects, including the coffee project. Motivated to work for changing the paradigm of development in Latin America, he joined CPF recently.  Jean Baptiste speaks better French and Spanish than English.

As a Haitian, his native language is Creole (bonjou mesye dam, kijan nou ye).

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Katie Messick Maddox

Business Development & Investments Manager

Katie’s passion for working with ambitious charities was sparked over a decade ago, when she began advocating for the voices of indigenous peoples with a grassroots organisation.  From this foundation, she led youth development programmes with Peace Corps Paraguay, before returning home to the US to pursue a Masters in International Development Policy. Katie worked with Save the Children and Restless Development Uganda before returning to Latin America as the Nicaragua Country Director for Manna Project International. In Nicaragua, she secured several new funding partners, enabling for significant organisational growth and programmatic expansion for their livelihoods, education and health initiatives. Following this role, she became the Director of Operations and Development with Manna Project International, honing her skills in partnerships and fundraising, and preparing her to lead CPF’s ambitious fundraising strategy.

Katie believes the best way to start the day is with a fresh corn tortilla and a hot cup of coffee

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Trilce Oblitas

Peru Programme Coordinator

Based in her native Cusco, Trilce is excited to be back in Peru and have joined the CPF family. She has had the opportunity to live abroad from a young age, allowing her to experience different realities, and becoming more passionate about her native Latin America.

Trilce graduated from University College Utrecht in the Netherlands in 2012 with a degree in Politics, Development and Sociology. She later secured funding from Utrecht to attend a “UCU In Africa Program”, where she undertook a course on East-Africa in Tanzania and education oriented research with the Maasai populations in south Kenya.

She later worked at INMENSZO and the Latin American Foundation for the Future, organizations that serve neglected youths in Peru with their education and personal growth. In 2014, Trilce was awarded the Peru National Excellence Scholarship to complete her graduate degree in Conflict and Cooperation at Leiden University.

Trilce recently started Muay Thai trainings. Aside from the physical adrenaline, she sees it as symbolizing her personal empowerment as a woman.

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Boniface Keya

Centre of Excellence Programme Manager

Boniface is a participatory development practitioner with extensive knowledge and experience in rural development, corporate governance and business development against a backdrop of excellent communication skills, capacity building specialization and good sense of humour. Boniface brings on board a wealth of experience in business support and development, assisting Small Producer organisations to set-up in enterprises in flowers, tea, coffee, banana, fruits and vegetable value chains,  and in the ethical trade based on Fairtrade standards and principles. He has extensive experience in corporate governance and organizational development including capacity assessment and participatory methodologies e.g. Participatory Educational Theatre (PET) and Participatory Rural Appraisal approaches of needs assessment and analysis.

 

Boniface is a participatory development practitioner with extensive knowledge and experience in rural development, corporate governance and business development against a backdrop of excellent communication skills, capacity building specialization and good sense of humour. Boniface brings on board a wealth of experience in business support and development, assisting Small Producer organisations to set-up in enterprises in …

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Anncate Ndwiga

ACCOUNTS AND OPERATIONS MANAGER

Anncate’s passion in finance and accounts has helped in creating solutions for companies and farmers especially in helping them understand their finances ,record keeping and decision making. Anncate is currently pursuing a Certified Investment and Finance Analyst (CIFA) professional accreditation and is a Certified Public Accountant (CPA K), registered with ICPAK (Institute of Certified Public Accountants Kenya). She holds a Bachelor of Commerce (Finance and Banking) Degree. She has extensive experience in accounting of over 7 years where she has worked in the Fresh Vegetables and Fruits Export industry in Kenya, with markets in the EU and the Middle East while supporting smallholder farmers as producers. She has also worked in an Architectural firm dealing in architectural design, planning and consultation. Her experience has given her a wealth of knowledge in finance analysis, problem solving, attention to detail, conformity to accepted financial and accounting guidelines and ability to make well thought out decisions.

Anncate loves cooking and travelling. Recently she has developed interest in yoga and cycling as a way of relaxing

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Valerie Anemba

Africa Programme Assistant

Valerie Anemba is the CPF Africa Programme Assistant. She recently graduated, having studied a Bachelors in Arts and Communication, with a double-major in Development Communication and Public Relations. She has always been interested in developmental activities and programmes that support, empower and help to improve the living conditions of the rural community through extension services. Through CPF she has been able to do so through innovative programmes such as EAPIP (East Africa Producer Innovation Programmes). She works closely with the programme manager, and the African Producer partners to deliver and sustain these programmes, and also to monitor and evaluate their progress.

 

Apart from her love for travelling Valerie has interests in learning French and Spanish and aspires to become fluent in both soon!

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Sam Webb

Communications and Fundraising Manager

Whilst studying for an MA in Conflict Resolution at the University of Bradford, Sam became interested in issues surrounding international and community development. Shortly after graduating he went out to work with Supporting Kids in Peru (SKIP), an education and community development NGO based in Trujillo, Peru. Throughout his time with SKIP he ran a variety of workshops and programmes as well as coordinating the communications of the organisation. One project he was involved in was to develop and deliver a series of photography workshops with a  group of secondary students, helping them to explore their community, and communicate their stories to the outside world.

He has also volunteered as a community mediator, worked with education and refugee support organisations, and helped document a community development consultation project. All these projects have taught him a lot about the potential of storytelling in empowering communities – especially when using participatory photography and video-making techniques. It has also served to change his perception of communications in community and international development contexts.

In the last couple of years Sam has developed an interest in Brazilian samba drumming, this has nothing to do with the similarity to his own name.

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Eunice Prudencio Sotelo

Peru Project Assistant

Eunice lives and was born in Cusco. She has trained as an Anthropologist at the San Antonio National University in Cusco and has a masters degree in Gender Studies from the Pontifical Catholic University in Lima. She has worked as an Assistant Lecturer in the faculty of Anthropology, as an assistant in the educational resources programme with communities, teachers, students and parents with Mine Xtrata – Las Bambas in Apurimac and, in 2015, at the International Association for the Study of Sexuality, Culture and Society – IASSCS, to develop the activities and logistics of the conference program in Dublin, Ireland. All this experience has sought to build her knowledge on rural communities, social and cultural diversity and the gender gaps.

Since joining CPF, her work has been focussed on developing the different aspects of the INSPIRE project in Peru. Concentrating on forming relationships through constant communication with the producer organisations, inclusion of women and young people, and the quality of life, and the recognition of the small producers’ initiatives in Peru.

Eunice is very interested in popular-traditional music, as an expression of cultures, identities and gender.

CPF BOARD

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Nimrod Wambette

Chair

Nimrod was appointed to the board in June 2011. He is from the slopes of Mt Elgon in Uganda. He holds a Master’s degree in Public Administration and a Bachelor’s Degree in Education. Nimrod brings over 35 years of experience in leading cooperatives in East Africa and has extensive experience working with and leading Fairtrade farming cooperatives. As well as the Board Chair for CPF, Nimrod is also the Vice Chair of the Fair Trade Africa Board.

Nimrod has a wide range of interests, including: farming, reading books (especially classics by Robert Greene) and listening to Congo Rhumba music.

Penny Newman

Penny Newman

Trustee

Penny joined the CPF board in January 2015. Penny has had a long history with CPF and Cafedirect, as the CEO of Cafedirect plc from 1997 – 2008. She brings further experience working with Foundations, NGOs and Social Enterprises through her experience as CEO of the Jamie Oliver Foundation, a Trustee of Drinkaware, CEO of Platform 51, and Managing Director of Accession Social Enterprise.

Penny received an OBE in January 2008 for her services to ethical businesses.

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Lebi Hudson

Trustee

Lebi is the General Manager of the Rungwe Smallholders Tea Association (RSTGA) in Tanzania who have been working with Cafédirect since 2003. RSTGA played a key role in testing the WeFarm platform developed by Cafédirect Producers’ Foundation and have made significant investment in participatory governance processes in their organisation under Lebi’s leadership. 

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Pauline

Pauline Jepkorir Boi

Trustee

Pauline is a well-respected leader at Sireet Outgrowers Empowerment Programme, and was recently re-elected onto their Board of Directors. She leads a number of initiatives to empower women within the organisation, and has trained over 200 women to-date on how to improve their farms and kitchen gardens.

Pauline has become more involved in CPF activities since the launch of CPF’s East Africa Producer Innovation Programme in 2013.

Pauline is a well-respected leader at Sireet Outgrowers Empowerment Programme, and was recently re-elected onto their Board of Directors. She leads a number of initiatives to empower women within the organisation, and has trained over 200 women to-date on how to improve their farms and kitchen gardens. Pauline has become more involved in CPF activities …

Lenin

Lenin Tocto

Trustee

Lenin is the General Manager of the Chirinos coffee cooperative in Peru. where a number of pioneering initiatives have been implemented such as developing an organic composting facility. He is well networked with other Latin American partners and has a long history of assisting cooperatives to become thriving businesses.

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Catriona Dejean

Trustee

Catriona was appointed as a trustee of CPF in June 2011, and is currently the Impact and Evaluation Advisor with Tearfund, a UK based international and humanitarian development agency, where she leads the organisation’s impact and effectiveness work. Prior to this Catriona worked for Social Enterprise London, a support agency providing advice to UK and international clients on developing social enterprise models, and embedding social impact frameworks and measurements.

Along with several years with a private UK environmental consultancy (the RPS Group plc),  Catriona’s interest and passion for international development and the environment, learning, and effectiveness for the purpose of positive social change has been deepened.

Catriona holds an MSc in Land Resource Management from Cranfield University (UK) and a BA (Hons) in Geography from the University of Strathclyde.

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Tim Morgan

Company Secretary

Tim is Company Secretary having previously performed this role for Cafedirect plc and been a non-executive director for 6 years. His involvement with fair trade and Cafedirect goes back to 1998 when he became Finance Director of Traidcraft plc. Today Tim works with a range of social impact organisations, his main role being as FD and Company Secretary of Shared Interest Society. CPF remains a small but very important part of his roles.

Tim is married (to Faustina) and they have two young daughters.